Doing Books The Right Way
Essential Tips for Marketing a Children’s Book
After writing and publishing your children’s book, the next step is to promote it and make it more recognized in the target audience. Here is how to market a children’s book.
When marketing a children’s book, it is a good idea to do some research first and ensure that you understand your audience. When your define your readership, it will be easy for you to select the right channels to reach them.
An important strategy for marketing children’s book is by use of social media. Nowadays, it is not difficult to find kids online, therefore, you can use platform such as twitter, FaceBook and YouTube to let the target audience know about your children’s book. However, it is important to build an attractive and unique profile that will help your book gain attention. Focus on updating your profile regularly and ensure that your content is fresh, imaginative and creative.
Connect with your target audience more by creating a kids-friendly website to market your book. A good website should include your bio, as well as the story and themes of the book. Make sure that you know the laws and the Children’s Online Privacy Protection Act that ensures your marketing efforts do not expose them to online hazards and predators.
Befriend local librarians and bookstores who can be helpful in promoting your children’s book. Ask if they can get your book in their book-club programs for children. This will increase your books popularity since parents and children always ask for recommendations from the librarian. Besides, there are some bookstores that let your children read your book giving it exposure.
To market your book, visit local schools and offer to speak to the children and teachers. This is a good opportunity to interact with children, teachers and parents and possibly sell your book. Also, plan to donate some of your books to schools or offer them as gifts to parents of the kids.
Another way to establish and make your marketing successful is by joining and attending literary seminars and book fairs. With such interactive events, you will be able to engage with other authors and your audience and their reviews about your book.
Make sure you get testimonials from librarians and teachers as this is likely to increase the credibility of your book. This is also a great way to make your book a bestseller in the market.
Book awards can be effective in gaining recognition for your children’s book. You can use the award to market and convince schools and parents to purchase your book.